Disheartened SEO a site in the tourism sector
Currently the site consists of a hybrid dynamic, characterized by significant flash animations. It was not expected to rewrite URLs and data generation metatextual was apparently managed without taking into account the normal need for content scanning and indexing by search engines.
The domain does not have a lot of popularity extended from the quantitative point of view: 900 are quite a few links in the tourism sector, which is definitely very competitive online.
On the other hand it is equally clear that this popularity is a good level in terms of quality, fruit probably of previous investments made by the group to increase their visibility on the Internet.
no coincidence that the domain has a large number of documents indexed in Google even if it is good to admit that a large part of which is made up of sheets in PDF and collected within the proposed site, definitely not usable by point of view of the online consultation.
indexing of the content offered in Google does not seem to get good placements, and very likely the entire domain does not take advantage of its structure and its investment in terms of visibility to ensure its share of traffic Web newspaper which would surely have 'right'.
- The site has an inadequate internal navigation structure, certainly not optimal. The navigation links are not used to semantically reinforce the different sections and the generation of data metatextual is surely to be reviewed - at least for the most important pages.
- Surveys carried out directly on a Google.it not surprising under-representation of the domain for many of the searches that could be its direct interest in even doing some specific research (eg 'hotel + city name') you notice ' difficulties'. 'Defects' objectively related to the structure of the metatextual site, which would surely be removed from our intervention in key seo.
- The current site can not certainly compete for your keywords generic industry (eg 'hotel + city').
- This layout is certainly desirable from the point of view of graphics and the domain is fairly developed in terms of quantity and variety of content. The hypothesis of a 'surgery' aimed to optimize only part of the main pages of the site should take into account the whole mass of documents, however, because any change would still be to improve the inland waterways of the original and would certainly diminish the already poor visibility of the many features already offered by the site.
- as 'surgical' intervention SEO should also strive to be effective. In this sense - although I am certainly able to offer compromise solutions useful for targeted but 'core', whilst safeguarding almost nothing for the appearance of the graphical layout - should be put into account and properly evaluate the dynamic costs and benefits of a partial intervention.
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